The challenge
Spinning wanted its instructors, bikes, and members connected through one workout product that works outside the studio.
The classes had to reach subscribers on both iOS and Android and stay inexpensive to run.
Fitness · Mobile product
Spinning: on-demand indoor cycling classes for iOS and Android
Studio classes, delivered on demand to subscribers on iOS and Android.
- 2 mobile platforms: iOS and Android
- Large increase in subscribers, as reported by the client
- Low churn and cost of maintenance
Overview
Spinning trains instructors and makes the bikes used for indoor cycling. It wanted its classes to reach members outside the studio. Classes filmed by Spinning master instructors in Los Angeles now reach subscribers through iOS and Android apps built by Join.To.IT.
Client. Spinning, a fitness company that trains instructors and makes stationary bikes for indoor workouts.
Product. iOS and Android applications for on-demand indoor cycling classes.
How the product evolved
- 01 Film
Master instructors
Classes shot on location in Los Angeles by Spinning master instructors.
- 02 Deliver
iOS and Android
One class library streamed to subscribers on both platforms.
- 03 Retain
Subscribers stay
A large increase in the subscriber base with low churn.
Our approach
- Ship the same class library on two mobile platforms without a separate production process for each.
- Keep the product easy to use and cheap to maintain.
Join.To.IT built the cross-platform product that brings the filmed classes to subscribers.
What we built
- On-demand indoor cycling classes filmed by Spinning master instructors.
- iOS and Android applications for subscribers.
Results
- Henry Cho, Digital Product Manager at Spinning, reported a very large increase in the subscriber base and low churn.
- He also described the cost of maintenance as extremely low.
The project was to create a video on demand service for in-door cycling classes filmed by Spinning Master Instructors. These classes are shot on location in Los Angeles and delivered to subscribers via iOS and Android applications. The app has seen very large increase in subscriber base and low churn. Ease of use and cost of maintenance are extremely low.
